AI test
We ask Gemini, with Google Search switched on, 6 questions of the kind your customers ask, and check whether it recommends you, in which position, and who it recommends instead.
SEO + GEO check · for UK businesses
Free SEO and GEO website check
Find out whether Google Gemini recommends you when your customers ask an AI assistant, who it recommends instead, and which issues on your website are holding you back in search and in AI answers.
What you get in the free report
AI bot access
We check whether robots.txt lets GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and other bots read your site.
llms.txt and sitemap
Whether you have the files that briefly describe your business to AI tools and show search engines every page of your site.
Structured data
Whether your site has schema.org JSON-LD (Organization, LocalBusiness, FAQPage) — the most direct way for AI to know who you are, where you are and what you do.
SEO basics and speed
Title, description, H1, language, canonical tag, Open Graph, mobile display, HTTPS, response time, text visible without JavaScript and Google Lighthouse scores for mobile and desktop.
Security and priorities
A grade for your security HTTP headers and a list of fixes in order of priority. The first 3 recommendations are unlocked, with a specific fix.
How it works
Enter your website address
“example.co.uk” is enough. No sign-up and no card.
We check your site and ask AI
We read your home page the way a search engine and an AI bot do, identify your trade and location, and ask Gemini questions as your customer would.
You get a prioritised report
What's working, what's holding you back and what to fix first. If you'd like, we'll fix it for you.
What is GEO and how is it different from SEO?
GEO (Generative Engine Optimization) is optimisation for AI assistants' answers. When someone asks ChatGPT or Gemini “who's the best dentist in Manchester?”, the assistant searches the web, reads a few sources and recommends a handful of businesses. GEO raises the chance that you're one of them: a site AI bots are allowed to read and can read, clear facts about your business, content that answers customers' questions, and a presence on the sources assistants cite.
SEO and GEO aren't either-or. AI assistants with search (Gemini, ChatGPT, Perplexity) search the web first and only then choose who to recommend — so good SEO is the foundation for GEO.
| Comparison | SEO | GEO |
|---|---|---|
| Goal | A high position in search results | A recommendation in an AI assistant's answer |
| Where you appear | Google and Bing results | ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews |
| Key signals | Keywords, links, speed, technical health | AI bot access, structured data, clear facts, mentions on other sites, reviews |
| How it's measured | Rankings and search traffic | The share of AI answers that recommend you (AI visibility) |
Why AI assistants don't recommend you
- Bots are blocked. robots.txt or server protection keeps AI bots out, so the assistant can't read your site.
- Content only appears with JavaScript. Many AI bots don't run JavaScript and see an empty page.
- There's no structured data. AI can't reliably tell your name, address, trade and services.
- Your site doesn't answer customers' questions. No prices, availability, location or reviews — the things people ask assistants about.
- You're not on the sources AI cites. Google Business Profile, directories and review sites are the main sources of recommendations.
- Your details don't match. A different name, address or phone number on your site and profiles confuses both search engines and AI.
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO means shaping your website and online presence so that AI assistants — ChatGPT, Gemini, Perplexity, Copilot — can find you, understand you and recommend you when someone asks about the service you offer. It complements traditional SEO: SEO gets you into search results, GEO gets you into AI assistants' answers.
Is the check really free?
Yes. Enter your website address and you get a report with no sign-up and no obligation. The first 3 recommendations are unlocked; the rest, with ready-made fixes, come with working with us.
What exactly do you check?
Whether AI bots (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed to read your site, whether llms.txt and sitemap.xml exist, structured data (schema.org), the title, description, H1, language, canonical tag, HTTPS, response time, text visible without JavaScript, security headers and Google Lighthouse scores for mobile and desktop. We also ask Gemini a few questions of the kind your customers ask and check whether it recommends you.
Which AI assistant do you use in the test?
Google Gemini with Google Search switched on: it answers the way it would answer your customer and lists its sources. AI assistants' answers vary from question to question, so the free test is indicative; the full analysis uses more questions and repeats them.
How long does the check take?
Usually 30 to 90 seconds. The technical part takes a few seconds; the AI test takes the longest.
Do you check the whole website?
No. We check the home page and the files search engines and AI bots read first (robots.txt, llms.txt, sitemap.xml). That's enough to catch the first and most important issues; a full audit of every page is part of working with us.
What is llms.txt?
A text file at yoursite.co.uk/llms.txt that briefly describes your business, services and most important pages to AI tools (a proposed standard from llmstxt.org). It doesn't replace good content, but it helps AI describe you correctly.
I don't have a website yet — can you build one?
Yes. We build new websites and redesign existing ones with SEO and GEO built in from day one, so search engines and AI assistants can read and recommend you. Get in touch and tell us what your business does.
What do you do with my data?
We keep the website address and the report for 90 days so you can open it from the link. We don't store your IP address in readable form. We only use contact form details to reply to you. The details are in our privacy policy.
How do I fix the issues?
You can carry out the unlocked recommendations yourself or with your web developer. If you'd like us to do it — from technical fixes to content that AI cites and monthly visibility tracking — send an enquiry from the report or get in touch.
Want us to fix the issues for you?
Go-To Answer does technical SEO and GEO fixes, structured data, content that AI assistants cite, and monthly AI visibility tracking. We also build new websites and redesign existing ones with SEO and GEO built in. Run a free check and send us an enquiry from the report — or get in touch directly.